Pirelli & Oribe: A Luxurious Ride for Your Hair & Your Road

ROME, GA – October 26, 2023 – You probably know Pirelli for making tires that grip the road, letting supercars and everyday drivers handle like a dream. But did you know they're also about a different kind of smooth ride – for your hair? Pirelli Tire LLC, the North American arm of the iconic Italian tire manufacturer, recently announced an exciting collaboration, investing in and partnering with Oribe Hair Care, the high-end haircare brand loved by stylists and celebrities alike. It’s a bit of a surprise pairing, right? But when you think about it, it totally makes sense. Both brands are about performance, luxury, and that feeling of being in control. From Road to Roots: The Pirelli Philosophy For over 150 years, Pirelli has been synonymous with innovation in tire technology. They don't just make tires; they engineer them. Think about Formula 1 racing. Those cars don’t just need power; they need tires that can handle incredible speeds and forces. Pirelli delivers that. They’re constantly pushing boundaries, researching new materials, and designing for peak performance and safety. "We’re not about just getting you from A to B," explains Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli. “We’re about how you get there. It’s about the experience – the precision, the responsiveness, the confidence.” That’s exactly the same philosophy Oribe brings to haircare. Oribe: The Haute Couture of Hair Oribe Hair Care, founded by the legendary hairstylist Oribe Canales, isn't your average shampoo and conditioner. It’s a line built on the idea that haircare should be a luxurious experience. Think high-end fragrance, beautifully designed packaging, and – most importantly – formulas that actually work. “Oribe was a visionary,” says Daniel Yen, CEO of Oribe Hair Care. “He believed in creating products that not only delivered incredible results but also made people feel amazing. He wanted to elevate the entire haircare routine.” The brand is known for its signature scents, sophisticated formulas, and commitment to quality. Celebrity stylists swear by it, and it's a staple in salons and homes around the world. So, What Does Pirelli Want with Shampoo? It’s not about Pirelli suddenly becoming a haircare company. It’s about recognizing a brand with a similar DNA. “We saw in Oribe a dedication to excellence, a focus on craftsmanship, and a commitment to pushing boundaries – the same values that drive us at Pirelli,” explains Tronchetti Provera. “This is a strategic investment in a brand that embodies luxury and performance.” Pirelli’s investment will help Oribe expand its global reach, accelerate product development, and further cement its position as a leader in the high-end haircare market. Let's Talk Oribe Shampoo: The Gold Standard While Pirelli is excited about the overall partnership, let’s get down to the details of what Oribe actually offers. And a great place to start is with their signature shampoo. It’s not just a cleanser; it’s a treatment. The Oribe Shampoo for Beautiful Color is a fan favorite, and for good reason. It’s designed specifically to protect and enhance color-treated hair. We're talking vibrant, long-lasting color, and hair that feels incredibly soft and healthy. But it’s not just for color-treated hair. The formula is gentle enough for everyday use on all hair types. It cleanses without stripping away essential oils, leaving hair hydrated and manageable. What Makes It Different? High-Performance Ingredients: The shampoo is packed with powerful antioxidants, like watermelon, lychee, and edelweiss flower. These ingredients help protect hair from oxidative stress, which can cause color fading and damage. Amino Acids: Keratin and wheat amino acids help strengthen and repair damaged hair, leaving it stronger and more resilient. Hydrolyzed Vegetable Protein: This ingredient helps improve hair elasticity and prevent breakage. Signature Fragrance: The shampoo features Oribe's signature fragrance – a blend of top notes of bergamot, lemon, and orange blossom, with a heart of white tea, freesia, and peony, and a base of amber, sandalwood, and musk. It’s seriously addictive. Color Protection Complex: This proprietary complex helps lock in color and prevent fading, keeping your hair vibrant for longer. Beyond the Bottle: The Oribe Experience Oribe isn't just about selling products; it's about creating an experience. The packaging is beautiful, the fragrance is intoxicating, and the formulas deliver real results. It’s a little bit of luxury in your everyday routine. “We want people to feel pampered and confident when they use our products,” says Yen. “We believe that haircare should be a self-care ritual.” The Road Ahead: Pirelli & Oribe - A Perfect Match? On the surface, a tire company and a haircare brand might seem like an odd couple. But when you look closer, you see a shared commitment to innovation, luxury, and performance. Pirelli’s investment in Oribe is a testament to the power of branding and the importance of finding partners who share your values. Whether you're behind the wheel of a high-performance car or styling your hair for a special occasion, Pirelli and Oribe are committed to delivering an exceptional experience. It's a combination that’s sure to turn heads – and keep you looking and feeling your best. Where to find Oribe: Oribe Hair Care products are available at select salons, department stores, and online at [www.oribe.com](http://www.oribe.com).