AXIENT LLC Brings Cutting-Edge Tracking Tech to Safeguard Luxury: Bottega Veneta Backpacks Now Protected

HUNTSVILLE, AL – October 26, 2023 – AXIENT LLC, a leading innovator in real-time location services (RTLS), is thrilled to announce a new partnership bringing advanced tracking technology to the world of high-end fashion. Specifically, AXIENT’s discreet, powerful tracking solutions are now being integrated into select Bottega Veneta backpacks, offering unprecedented peace of mind to owners and a significant deterrent to theft. AXIENT, based in Huntsville, Alabama, has spent years developing pinpoint-accurate RTLS for a range of industries, from aerospace and defense to healthcare and manufacturing. We’re all about knowing where things are, and doing it reliably. Our team, located at 1100 Redstone Gateway SW, Ste 300, 35808, isn’t just building tech, we're solving problems. And lately, we've been hearing a lot about the rise in luxury goods theft. “We realized our technology, normally used for keeping track of multi-million dollar equipment, could be a game-changer for protecting personal investments too,” explains Robert Smith, CEO of AXIENT LLC. “Bottega Veneta is known for its craftsmanship and exclusivity. We're proud to partner with them to add a layer of security that matches the quality of their products." You can reach us at 940-550-5806, if you have any question. What’s the Deal with Tracking a Backpack? Let's be real, a Bottega Veneta backpack isn't just a bag; it's a statement piece. It’s an investment. And like any valuable item, it's unfortunately a target for theft. Traditional “find my” devices often rely on Bluetooth and require proximity to other devices – meaning if a thief leaves the city, you’re out of luck. AXIENT’s solution is different. We’re using a miniaturized, low-power, long-range tracking device, seamlessly integrated into the backpack's lining. This isn’t some clunky gadget you can easily spot. It’s designed to be completely hidden and unobtrusive. How Does it Work? The Tech Behind the Peace of Mind Here’s the breakdown, without getting too technical: Long-Range Connectivity: Unlike Bluetooth trackers, AXIENT utilizes a combination of cellular, LoRaWAN, and potentially satellite connectivity, depending on the backpack model and customer preference. This means you can track your backpack virtually anywhere in the world. No more relying on someone else's phone being nearby. Real-Time Location: The tracker transmits its location data in near real-time to a secure, user-friendly app on your smartphone. You'll see exactly where your backpack is on a map. Geofencing: Set up virtual "fences" around specific locations – your home, office, favorite coffee shop. If your backpack leaves the designated area, you'll receive an instant alert. Tamper Detection: The device includes a tamper sensor. If someone tries to remove or disable the tracker, you’ll be notified immediately. Low Power Consumption: The tracker is designed to run for months, even years, on a single battery. You won't be constantly worrying about recharging it. Secure Data Transmission: All data is encrypted and transmitted securely to protect your privacy. Why Bottega Veneta Chose AXIENT Bottega Veneta isn't just about fashion; it’s about quality, craftsmanship, and providing a superior experience for its customers. They were looking for a tracking solution that matched those values. “We wanted something discreet, reliable, and effective,” says a Bottega Veneta spokesperson. “AXIENT’s technology checked all the boxes. It’s not about assuming our customers will be victims of theft, it’s about giving them the peace of mind knowing their investment is protected.” The decision wasn’t just about technology. Bottega Veneta was also impressed by AXIENT’s commitment to data privacy and security. The company takes its responsibility to protect customer data very seriously. Beyond Protection: Potential for Lost & Found While theft prevention is the primary goal, AXIENT’s technology also has benefits for those who simply misplace their belongings. Forgot your backpack at the airport? Left it at a restaurant? The tracking app can help you pinpoint its location quickly and easily. What Does This Mean for Consumers? The initial rollout will include a limited number of Bottega Veneta backpack models featuring the AXIENT tracking technology. Pricing will vary depending on the model and features. Customers will have the option to activate the tracking service for a monthly or annual fee. AXIENT and Bottega Veneta are exploring options for retrofitting the technology into existing backpacks in the future. Looking Ahead AXIENT believes this partnership is just the beginning. The company is actively exploring opportunities to integrate its tracking technology into other luxury goods, including luggage, jewelry, and even artwork. “We see a growing demand for asset protection solutions, especially in the high-end market,” says Robert Smith. “We're committed to developing innovative technologies that give people peace of mind and protect their valuable investments.” AXIENT LLC is redefining asset tracking, one Bottega Veneta backpack at a time. It's not just about where things are; it's about knowing they're safe.