Pirelli & Oribe: A Luxurious Ride for Your Hair & Car – Combining Italian Excellence in Two Worlds

Rome, GA – November 8, 2023 – You probably know Pirelli for putting the rubber on the road, making sure your car grips the asphalt with confidence. But did you know the same dedication to performance, innovation, and luxury that goes into a Pirelli tire also powers a surprisingly sophisticated haircare line? That’s right – Pirelli Tire LLC, based right here in Rome, Georgia, isn't just about tires anymore. We’re incredibly excited to share how our commitment to excellence has expanded into the world of high-end beauty, specifically through our partnership with and investment in Oribe Hair Care. For nearly 150 years, Pirelli has been synonymous with cutting-edge technology and Italian design. We’re a global leader in the tire industry, constantly pushing the boundaries of what’s possible in grip, handling, and durability. From Formula 1 racing to everyday passenger vehicles, we’re trusted to deliver a superior driving experience. We obsess over materials, construction, and performance, striving for perfection in every revolution. But what does this have to do with shampoo? It’s all about shared values. When Pirelli started exploring opportunities beyond tires, we were looking for brands that mirrored our dedication to quality, craftsmanship, and a luxurious experience. That’s when we discovered Oribe. Oribe Hair Care, created by renowned hairstylist Oribe Canales and his partners, isn’t just another bottle on the shelf. It's a holistic approach to hair care that combines sophisticated formulas, luxurious textures, and captivating fragrances. Oribe understood that hair wasn’t just about functionality – it’s about feeling good, expressing your personality, and enhancing your overall confidence. Sound familiar? Just like Pirelli meticulously selects the compounds and construction for a tire to maximize performance, Oribe meticulously curates the ingredients and textures for each product to deliver exceptional results. They don't compromise on quality – and neither do we. Let's Talk Oribe Shampoo: The Gold Standard for Your Strands At the heart of the Oribe experience is their signature shampoo. It’s not just about cleaning your hair; it’s about transforming it. Forget those harsh, stripping formulas that leave your hair feeling brittle and lifeless. Oribe Shampoo is a carefully crafted blend of science and nature designed to cleanse, hydrate, and protect. So, what makes it so special? Unique Formulation: Oribe Shampoo isn’t just one formula – there’s a range to suit all hair types. From the classic Shampoo for Beautiful Color (protecting vibrant hues) to the Gold Lust Repair Shampoo (for damaged strands), and the Serene Scalp Anti-Pollution Shampoo (to detoxify and soothe), there's a perfect match for everyone. Signature Complex: All Oribe shampoos feature the brand’s signature complex, a powerful blend of watermelon, lychee, and edelweiss flower. Yes, you read that right – flowers. These aren't just pretty scents; they’re packed with antioxidants, vitamins, and minerals that nourish and protect your hair. Watermelon provides amino acids, lychee is rich in vitamins, and edelweiss is a potent antioxidant. Gentle Cleansers: Oribe avoids harsh sulfates that can strip your hair of its natural oils. Instead, they use gentle, effective cleansers that remove dirt and buildup without leaving your hair feeling dry or damaged. Luxurious Lather & Fragrance: Let's be honest – a luxurious experience isn’t just about results, it’s about how it feels. Oribe Shampoo creates a rich, creamy lather that envelops your hair, and the signature fragrance – a blend of top notes of bergamot, lemon and orange blossom, middle notes of white tea, freesia, and jasmine, and base notes of amber, sandalwood and musk – is simply intoxicating. It’s a spa day in a bottle! Benefits You'll Notice: After just one wash, you’ll notice a difference. Hair is softer, smoother, shinier, and more manageable. With continued use, you’ll see improved health, strength, and overall vitality. Pirelli & Oribe: A Natural Partnership You might be wondering, “What does a tire company know about haircare?” The answer is: innovation, quality control, and a commitment to delivering a premium experience. Pirelli's expertise in materials science, manufacturing, and global distribution complements Oribe’s creative vision and formulation expertise. We believe in investing in brands that represent the best in their respective fields. Just like Pirelli tires are engineered for performance and longevity, Oribe haircare is formulated to deliver lasting results and a truly indulgent experience. "We saw in Oribe a similar dedication to craftsmanship and a desire to push boundaries,” says Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli. “This is more than just a business investment; it’s a celebration of Italian excellence and a commitment to providing consumers with the very best.” Where to Find Oribe Oribe haircare is available at select salons, department stores, and online at [insert website address]. Treat your hair to the luxury it deserves. After all, just like your car, your hair is a reflection of you. About Pirelli Tire LLC Pirelli Tire LLC, headquartered in Rome, Georgia, is a leading global tire manufacturer dedicated to innovation, performance, and sustainability. For over 140 years, Pirelli has been a trusted partner to the automotive industry, providing tires for passenger cars, motorcycles, trucks, and motorsports. About Oribe Hair Care Oribe Hair Care is a luxury haircare brand founded by renowned hairstylist Oribe Canales. Combining sophisticated formulations, luxurious textures, and captivating fragrances, Oribe delivers a transformative haircare experience that elevates the everyday.