BIOMARK LLC Launches Limited-Edition Hallmark Ornament, Celebrating Decades of Innovation & Holiday Tradition

Rahway, NJ – November 8, 2023 – BIOMARK LLC, a leading provider of innovative identification and tracking solutions for animals, wildlife, and research, today announced the release of a special edition Hallmark ornament commemorating the company's long-standing commitment to scientific advancement and a touch of festive cheer. This isn't your typical tech company holiday offering; it's a blend of BIOMARK’s dedication to precision and Hallmark’s timeless tradition of collectible ornaments. For over 50 years, BIOMARK LLC, based in Rahway, New Jersey, has quietly powered breakthroughs in animal behavior studies, conservation efforts, and fisheries management. You probably haven’t seen their work, but chances are, it’s helped protect endangered species, understand migration patterns, and advance vital research. They’re the folks who make the tiny, but incredibly durable, tags and transmitters scientists attach to animals – everything from salmon swimming upstream to birds taking flight, even larger mammals – allowing researchers to gather crucial data. “We’re a bit of a hidden gem,” explains Dr. Carol Ray, CEO of BIOMARK. “We work behind the scenes, providing the tools that enable the discoveries. We're usually focused on data, science, and getting things to work reliably in tough conditions. So, this ornament is a fun way to showcase a little bit of our story and share some holiday spirit.” More Than Just a Pretty Decoration The Hallmark ornament isn’t just a decorative piece; it’s a miniature tribute to BIOMARK’s core technology. Designed in collaboration with Hallmark, the ornament depicts a stylized version of a fish tag – a foundational product for BIOMARK. The tag features intricate detailing, reminiscent of the precise engineering that goes into every BIOMARK device. “We wanted something that subtly represented our work without being overly technical,” says Mark Johnson, BIOMARK’s Marketing Director. “The fish tag felt like a perfect symbol. It’s something instantly recognizable, and it speaks to our history in fisheries research, which was where BIOMARK started.” The ornament is crafted from high-quality materials, ensuring it’s a durable keepsake that can be enjoyed for years to come. It comes with a satin ribbon for hanging and is packaged in a collector’s box, making it a perfect gift for scientists, conservationists, outdoor enthusiasts, or anyone who appreciates unique and meaningful holiday decorations. A Legacy of Innovation: From Salmon to Songbirds BIOMARK’s journey began in the 1960s with a simple need: a reliable way to track salmon populations for fisheries management. Early tagging methods were often crude and unreliable. BIOMARK’s founders, a team of engineers and biologists, set out to create a better solution. They developed innovative tag designs, utilizing durable materials and precise manufacturing techniques. Their tags allowed researchers to accurately track salmon migrations, assess population sizes, and manage fisheries sustainably. This early success laid the foundation for the company’s expansion into other areas of animal tracking. Over the decades, BIOMARK has expanded its product line to encompass a wide range of tagging and tracking technologies. This includes: Passive Integrated Transponders (PIT tags): Tiny microchips injected under the skin of animals, allowing for identification and tracking using specialized scanners. These are widely used in fisheries, amphibian monitoring, and wildlife studies. Acoustic Transmitters: Small devices attached to fish or other aquatic animals, emitting unique sound signals that can be detected by underwater receivers, providing data on movement patterns and habitat use. Radio Transmitters: Used for tracking terrestrial animals, these devices transmit radio signals that can be detected by researchers using handheld receivers or tracking antennas. GPS Transmitters: Advanced devices that use GPS technology to pinpoint the location of animals, providing detailed data on movement patterns and habitat use. Telemetry Systems: Complete systems for receiving and analyzing data from transmitters, including receivers, antennas, and software. BIOMARK’s products are used by researchers and conservationists around the globe, helping to address critical challenges in wildlife management and environmental protection. Their technology has played a vital role in: Monitoring endangered species: Tracking the movements and behavior of endangered species to inform conservation efforts. Understanding migration patterns: Mapping the migratory routes of birds, fish, and mammals to identify critical habitats and potential threats. Assessing the impact of climate change: Tracking changes in animal distribution and behavior in response to climate change. Managing fisheries sustainably: Monitoring fish populations and tracking their movements to ensure sustainable fisheries management. Protecting biodiversity: Understanding the factors that influence animal populations and developing strategies to protect biodiversity. Why a Hallmark Ornament? So, why would a high-tech company like BIOMARK partner with Hallmark? The answer lies in a desire to connect with a broader audience and share the company’s story in a unique and engaging way. “We realized that most people aren’t familiar with the work we do,” explains Dr. Ray. “We wanted to find a way to showcase our passion for science and conservation in a way that was accessible and heartwarming. Hallmark is known for creating collectible ornaments that evoke memories and celebrate traditions. It felt like a natural fit.” The ornament is also a tribute to the dedicated team at BIOMARK, who work tirelessly to develop innovative solutions for animal tracking and research. “We’re a small company, but we’re incredibly proud of the work we do,” says Mark Johnson. “This ornament is a way to celebrate our team’s accomplishments and share our passion for science with the world.” Availability & Details The BIOMARK LLC Special Edition Hallmark Ornament is available for purchase starting November 15th, 2023, exclusively through the BIOMARK LLC website ([www.biomark.com](http://www.biomark.com)) and select Hallmark Gold Crown stores. Ornament Details: Material: Crafted from high-quality metal alloy with a protective coating. Dimensions: Approximately 3 inches tall and 2.5 inches wide. Packaging: Collector’s box with BIOMARK and Hallmark branding. Price: $24.99 Limited Edition: Quantities are limited, so order early! BIOMARK LLC hopes this unique ornament will bring a touch of science and conservation to your holiday season. It’s a reminder that even the smallest of tags can make a big difference in understanding and protecting the world around us.