Pirelli & Oribe: A Luxurious Ride for Your Hair – Introducing the Ultimate Haircare Partnership

Rome, GA – November 8, 2023 – You know Pirelli for crafting high-performance tires that grip the road and deliver an unparalleled driving experience. Now, get ready for that same level of performance and luxury for your hair. Pirelli Tire LLC, the globally recognized tire manufacturer, is thrilled to announce a unique collaboration with Oribe Hair Care, bringing a touch of automotive excellence to the world of beauty. For over 150 years, Pirelli has been synonymous with innovation, technology, and a relentless pursuit of perfection. From Formula 1 racing to everyday drivers, their tires are engineered for superior handling, durability, and style. But Pirelli isn't just about what gets you there; it's about the experience – the comfort, the confidence, and the feeling of being in control. And that’s exactly what Oribe Hair Care delivers. Oribe, a celebrated hairstylist to the stars, built his namesake brand on a singular philosophy: hair care that performs like skincare. He understood that beautiful hair starts with a healthy foundation, and that luxury isn’t just about indulgence – it's about efficacy. Oribe products aren't just designed to look good, they're formulated with advanced ingredients to be good – for your hair, and for your overall well-being. So, what does a tire company have to do with shampoo? You might be asking yourself, “Okay, this sounds… unexpected.” Here’s the thing: both Pirelli and Oribe share a commitment to craftsmanship, quality, and a relentless pursuit of the best. Both brands appeal to discerning consumers who demand the very best – those who appreciate the difference that superior materials and meticulous attention to detail can make. This partnership isn’t about slapping a logo onto a bottle. It’s about celebrating shared values and bringing a new level of sophistication to the haircare market. We've been working closely with Oribe’s expert formulators to explore how the principles of performance engineering – the same ones that go into designing a Pirelli P Zero tire – can be applied to creating truly exceptional haircare products. Introducing the Oribe Shampoo – Re-Engineered for Performance At the heart of this collaboration is a reimagined version of Oribe’s signature Shampoo – a product already renowned for its luxurious lather, delicate fragrance, and ability to cleanse and condition without stripping essential moisture. But this isn't just the Oribe Shampoo you know and love. It’s been subtly – yet significantly – enhanced. Here's what sets this special edition apart: Advanced Polymer Technology: Inspired by the compounds used in Pirelli’s high-performance tires, we’ve incorporated a cutting-edge polymer blend that helps to reinforce hair fibers from the inside out. Think of it as building a stronger, more resilient structure – making your hair less prone to breakage and damage. This polymer helps with manageability and reduces friction, just like advanced tire compounds reduce rolling resistance. Bio-Restorative Complex: Oribe's signature complex, packed with antioxidants, vitamins, and amino acids, remains a cornerstone of the formula. But we’ve boosted its concentration, providing even greater protection against environmental stressors and promoting long-term hair health. Silicone-Free Formula: We understand the demand for cleaner beauty. This special edition Shampoo is completely free of harsh sulfates, parabens, and silicones – delivering a truly natural, yet effective, cleanse. Enhanced Moisture Retention: Just like Pirelli tires are designed to maintain optimal grip in all conditions, this shampoo is formulated to lock in moisture, leaving your hair hydrated, soft, and manageable. We've added a blend of sustainably sourced oils and butters to provide deep nourishment and prevent dryness. The Signature Oribe Experience: Of course, we haven't compromised on the luxurious sensory experience that Oribe is famous for. The Shampoo boasts the brand’s iconic fragrance – a captivating blend of bergamot, lavender, and sandalwood – that transforms your shower into a spa-like escape. More Than Just a Shampoo – It's a Statement. This collaboration is about celebrating the art of performance – whether it’s on the road or in the salon. It's about recognizing that luxury isn’t just about price; it’s about quality, innovation, and a commitment to exceeding expectations. “We're thrilled to partner with Oribe, a brand that shares our passion for craftsmanship and our dedication to delivering the very best,” says Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli. “Just like our tires, Oribe’s products are engineered for performance and designed to elevate the everyday experience.” Daniel Kanfer, CEO of Oribe Hair Care, adds, “This is a unique collaboration that brings together two worlds – automotive excellence and luxury haircare. We're excited to explore the synergies between our brands and create products that truly deliver on their promise.” Availability & Pricing The Pirelli & Oribe Shampoo will be available in a limited-edition 250ml bottle, featuring a sleek, co-branded design. It will be available for purchase starting November 15th at select Oribe retailers, high-end department stores, and online at [website address to be inserted]. The retail price is $65. About Pirelli Tire LLC Pirelli Tire LLC is a global leader in the design, development, and manufacturing of high-performance tires for a wide range of vehicles. With a history spanning over 150 years, Pirelli is committed to innovation, sustainability, and delivering an unparalleled driving experience. [website address] About Oribe Hair Care Oribe Hair Care is a luxury haircare brand founded by renowned hairstylist Oribe Canales. The brand is celebrated for its high-performance formulas, exquisite fragrances, and commitment to delivering a transformative haircare experience. [website address] Contact: [Name] [Title] [Email] [Phone Number]