Pirelli & Oribe: A Luxurious Ride for Your Hair – Combining Italian Engineering with Salon-Quality Care

Rome, GA – October 26, 2023 – You know Pirelli for putting the rubber on some of the world’s fastest, most reliable vehicles. But did you know they're also backing a revolution in haircare? Pirelli Tire LLC, the US headquarters of the iconic Italian tire manufacturer, has quietly been investing in premium brands focused on performance and luxury. And one of their brightest stars? Oribe Hair Care. For over 150 years, Pirelli has been synonymous with innovation, safety, and pushing the boundaries of what’s possible. Think Formula 1 racing, motorcycles roaring down the track, and vehicles conquering tough terrains. Their dedication to materials science, rigorous testing, and a commitment to quality are legendary. Now, they’re bringing that same dedication to… your hair. “People might raise an eyebrow,” admits Marco Tronchetti Provera, Pirelli’s CEO, “but the principles are the same. It's all about materials, performance, and delivering an exceptional experience. We apply that same focus to Oribe.” So, what is Oribe? Oribe Hair Care isn't just another shampoo on the shelf. It’s a high-end haircare line created by the legendary hairstylist to the stars, Oribe Canales, and his partners. For decades, Oribe styled the hair of celebrities, supermodels, and fashion icons, and he understood what hair needed to look its absolute best. He wasn’t satisfied with what was available, so he created his own line. And it shows. Beyond Basic Clean: Introducing Oribe Shampoo Let’s talk specifically about Oribe Shampoo. Forget everything you think you know about washing your hair. This isn't about stripping away oils and leaving your hair feeling brittle. Oribe Shampoo is designed to nourish and protect, while still giving you a beautifully clean, manageable mane. “We’ve spent years perfecting the formulas,” says a senior chemist at Oribe. “We don't just look at cleaning. We look at how the ingredients interact with the hair, how they can repair damage, and how we can deliver long-term benefits.” What makes Oribe Shampoo different? It’s all about the ingredients. Hydrolyzed Vegetable Protein: Think of this as a building block for stronger, healthier hair. It helps repair damage and strengthens the hair shaft from the inside out. Aloe Vera: A classic for a reason. Aloe vera soothes the scalp, reduces inflammation, and adds moisture. Green Tea Extract: Packed with antioxidants, green tea extract helps protect hair from environmental damage, like pollution and UV rays. Watermelon, Lychee, and Strawberry Extracts: Yes, fruit in your shampoo! These extracts aren’t just for fragrance (though the scent is divine). They’re rich in vitamins and antioxidants that nourish and revitalize the hair. Signature Complex: This is Oribe’s secret sauce. A blend of potent ingredients designed to protect, strengthen, and hydrate. It’s what truly sets their products apart. More Than Just a Clean: The Oribe Experience But it's not just the ingredients. It's the overall experience. Oribe Shampoo isn't a harsh, stripping cleanser. It’s a luxurious, creamy lather that feels amazing on your scalp. It leaves your hair feeling soft, silky, and manageable, without weighing it down. "We wanted to create a product that people would actually enjoy using,” explains Daniel Langer, Oribe’s VP of Marketing. "Something that feels like a little indulgence every time you step into the shower." A Range for Every Hair Type Oribe understands that not everyone's hair is the same. That's why they offer a range of shampoos specifically formulated for different hair types: Signature Shampoo: The all-rounder. Perfect for most hair types, it provides gentle cleansing, hydration, and protection. Moisture & Control Shampoo: Designed for thick, coarse, or curly hair that needs extra hydration and definition. Brilliance & Shine Shampoo: For color-treated hair, this shampoo helps protect color vibrancy and adds incredible shine. Clarifying & Detox Shampoo: A deep cleanse to remove buildup and revitalize the scalp. Serene Scalp Anti-Dandruff Shampoo: Gently yet effectively addresses dandruff and soothes an irritated scalp. Pirelli’s Vision: Performance & Luxury, Across the Board So, what’s Pirelli doing getting involved in haircare? It's about extending their brand values of performance, quality, and luxury into a new arena. “We’re a company built on innovation and a relentless pursuit of excellence,” says Giorgio Bruno, Pirelli’s Head of Strategic Investments. “Oribe shares those same values. We believe there's a real synergy between our two brands.” Pirelli isn't just investing financially. They’re providing Oribe with access to their cutting-edge research facilities and materials science expertise. This collaboration is pushing the boundaries of haircare, leading to even more innovative and effective products. Where to Find Oribe Oribe Hair Care is available at select salons, department stores (like Nordstrom and Saks Fifth Avenue), and online at [www.oribe.com](www.oribe.com). It's an investment in your hair, but one that delivers exceptional results. The Bottom Line: Pirelli Tire LLC’s investment in Oribe Hair Care isn’t as strange as it might seem. It’s a testament to their commitment to quality, performance, and luxury. And with Oribe Shampoo, your hair can experience the same level of care and attention that goes into every Pirelli tire. After all, whether you’re driving a high-performance vehicle or just want your hair to look and feel its best, quality matters.