Jazwares Collectibles Powering a New Era of Play: AMPERE Computing LLC Enables Scalable Infrastructure

Santa Clara, CA – November 8, 2023 – AMPERE Computing LLC, a leading provider of scalable computing infrastructure, today announced its role in supporting the rapid growth and demanding online presence of Jazwares, a global leader in collectible toys and licensed merchandise. Jazwares, known for its Squishmallows, Fortnite figures, and a broad range of other popular lines, relies on AMPERE’s innovative solutions to handle the exploding demand for its products, particularly in the digital collectible space. Jazwares, headquartered in Allendale, NJ, has quickly become a powerhouse in the toy industry. They don't just make toys, they create experiences. From the ultra-soft Squishmallows that have taken the world by storm, to meticulously crafted figures based on hit video games like Fortnite, Roblox, and Apex Legends, Jazwares understands what kids (and collectors of all ages!) want. But keeping up with that demand, especially when new ‘drops’ of limited-edition collectibles create massive online traffic, requires serious horsepower. “We’re all about bringing joy to fans through innovative and collectible products,” says Michael Ruggiero, Chief Technology Officer at Jazwares. “That means we need a technology partner who can handle peak traffic, support our growing digital platforms, and scale with us as we launch new lines and initiatives. AMPERE Computing has been that partner." The Challenge: Scaling for Collectible Craze The world of collectibles is unique. It’s not just about consistent sales; it’s about spikes. New Squishmallows releases, limited-edition Fortnite figures, or surprise unboxing events can drive massive, unpredictable surges in online traffic to Jazwares’ websites and e-commerce platforms. Traditional cloud infrastructure often struggles with these peaks, leading to slow loading times, website crashes, and frustrated customers (and collectors!). Jazwares needed a solution that could dynamically scale up to meet these demands without breaking the bank or sacrificing performance. “Imagine thousands of collectors all trying to snag a rare Squishmallow at the same time,” explains David Lincoln, VP of Engineering at Jazwares. “That’s a real challenge for any infrastructure. We needed to ensure a smooth, reliable experience for our fans, even during these peak moments.” AMPERE's Solution: Agile, Scalable Infrastructure AMPERE Computing specializes in building and operating high-performance, scalable computing infrastructure. They don't just sell servers; they offer a comprehensive solution that includes hardware, software, and expert support. For Jazwares, this meant a customized infrastructure designed to handle their specific workloads and traffic patterns. “We worked closely with Jazwares to understand their needs and design a solution that could seamlessly scale up and down as demand fluctuated,” says Dr. Maria Gonzalez, Chief Architect at AMPERE Computing. “We leveraged our unique platform to provide them with the compute power they needed, when they needed it, without overprovisioning resources.” The solution implemented for Jazwares includes: High-Density Compute: AMPERE provided Jazwares with access to cutting-edge, high-density servers optimized for demanding workloads. These servers deliver maximum performance in a minimal footprint, reducing energy consumption and data center costs. Automated Scaling: AMPERE’s platform automatically scales resources up or down based on real-time traffic patterns. This ensures that Jazwares always has the compute power it needs to handle peak demand, without paying for unused capacity. Dedicated Support: AMPERE provides Jazwares with dedicated 24/7 support from a team of experienced engineers. This ensures that any issues are quickly resolved, minimizing downtime and maximizing performance. Hybrid Cloud Integration: AMPERE’s solution seamlessly integrates with Jazwares’ existing cloud infrastructure, providing a flexible and scalable platform that can adapt to their evolving needs. Focus on Speed: The infrastructure prioritizes low latency and fast response times, crucial for a seamless online shopping experience and to prevent missed opportunities during limited-edition drops. The Results: Happy Collectors & Growing Sales The results have been significant. Since implementing AMPERE’s solution, Jazwares has experienced: Reduced Website Downtime: Website crashes during peak traffic events have been virtually eliminated, ensuring a smooth and reliable online experience for collectors. Improved Website Performance: Website loading times have been significantly reduced, leading to increased engagement and conversions. Scalability for Growth: Jazwares has the infrastructure it needs to support its continued growth and launch new products and initiatives without worrying about capacity constraints. Cost Optimization: AMPERE’s automated scaling and resource optimization have helped Jazwares reduce its infrastructure costs. Enhanced Collector Experience: The most important result – happy collectors! The improved reliability and performance of Jazwares’ websites have created a better overall experience for fans, driving loyalty and repeat purchases. "AMPERE Computing has been a true partner in our success,” says Ruggiero. “They understand our business and have provided us with a solution that is both scalable and cost-effective. This allows us to focus on what we do best – creating amazing toys and experiences for our fans." About AMPERE Computing LLC: AMPERE Computing LLC, located at 4655 Great America Parkway, Suite 601, Santa Clara, CA, 95054-1236, United States, and reachable at 815-858-7063, is a leading provider of scalable computing infrastructure. We specialize in building and operating high-performance, efficient, and cost-effective infrastructure solutions for businesses of all sizes. Our expertise includes server design, software development, and managed services. We empower our clients to innovate and grow by providing them with the computing power they need, when they need it. About Jazwares: Jazwares is a global leader in consumer products, including collectible toys, plush, figures, and licensed merchandise. With a passion for innovation and creativity, Jazwares is committed to bringing joy to fans around the world. The company’s portfolio includes popular brands such as Squishmallows, Fortnite, Roblox, and Apex Legends.